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The App Review Guideline Document is a living document that Apple can change at any time. At this time several development restrictions were lifted and many developers of previously rejected applications were asked to resubmit their applications under the new guidelines. On September 9, 2010, Apple published official App Store Review Guidelines for developers. According to Apple's developer portal as of 3 July 2014, 98% of new and updated apps were processed within 5 business days. In June 2010, Steve Jobs at WWDC 2010 said 95% of apps were processed within 7 business days. In 2010, the iPad app approval process could have been lengthy, similar to the weeks experienced previously for iPhone applications. Other requirements, such as using undocumented APIs, have always led to rejection. After this point, apps were rejected that did not provide more robust user experience beyond simply using location data for advertising. For example, applications accessing the user's location for advertising were valid prior to the fall of 2009. Over time, requirements have evolved as trends have appeared in application development. In addition, in December 2009, the App Store began providing detailed feedback to developers on the approval process rather than simply showing "Waiting for Approval" and "Approved" or "Rejected". Apple streamlined the process at the end of 2009, and some apps were processed in a few days. In July 2009, the application could take weeks. The approval process for Apple has changed over time in terms of its feedback to developers and the time delay for apps to be approved. Rejected apps were given feedback on the reason they were rejected so they could be modified and resubmitted. To get applications into the App Store, developers were required to submit their app and wait for approval or rejection by Apple. Launched in July 2008, the App Store averaged about $1 million in application sales a day in its first month of existence. Some reports indicate that toolbars must be placed at the bottom of the screen, and the vibration function should only be used for alerts. Applications may be rejected if they are of only "limited utility". Applications have also been rejected for duplicating the functionality of iTunes. Īpplicants have been denied apps for fundamentally duplicating Apple apps, for example by providing an email interface with no added functionality or use, or having the same elements as the built in SMS app.
HOW TO GET AN APP APPROVED BY APPLE SOFTWARE
In addition, Apple has removed software licensed under the GNU General Public License (GPL) from the App Store after complaints from one of the program's developers (the VLC media player), claiming that the App Store's terms of service are inconsistent with the GPL. Some applications are not available outside region specific App Stores at the request of the developer. Apple later changed the NDA citing that "it has created too much of a burden on developers" but they did not reverse the decision to forbid publication of rejection notices. Non-disclosure agreements have always forbidden developers from publishing the content of their rejection notices, but Apple has now started labeling their rejection letters with an explicit non-disclosure warning. Applications may still be distributed ad hoc if they are rejected, by the author manually submitting a request to Apple to license the application to individual iPhones, although Apple may withdraw the ability for authors to do this at a later date. Submissions for mobile apps for iOS are subject to approval by Apple's App Review team, as outlined in the SDK agreement, for basic reliability testing and other analysis, before being published on the App Store.